HBO Now content can also be accessed on its website.
It was also announced that Apple would be the service's exclusive launch partner, with the HBO Now app being exclusive to Apple TV and iOS devices for a three-month period following the service's launch. The service was officially unveiled as HBO Now during an Apple press event on March 9, 2015.
Otto Berkes stepped down as the company's Chief Technical Officer following this move. The network was previously working on a new platform codenamed "Maui" however HBO, especially after major outages of HBO Go that occurred during several recent season premieres of high-profile HBO series, felt that outsourcing the service to a third-party would bring lower risk to the project. On December 9, 2014, it was reported that HBO had outsourced development of the service's infrastructure to Major League Baseball Advanced Media (MLBAM), who also developed the infrastructures used by WatchESPN and WWE Network. This contrasts with HBO's existing online video on demand service, HBO Go, which is only accessible to those who have subscribed to HBO through a television provider. This new service would be geared towards cord cutters – consumers who primarily use online video services to view television programs rather than subscribe to cable or satellite television – and would not have to be purchased as part of a television subscription, therefore also making it a competitor to services such as Netflix.
On October 15, 2014, following a trial of a similar service in Nordic Europe, HBO announced plans to launch an online, subscription video on demand service in the United States in 2015. The "HBO Now" branding was dropped at the end of July, while the service and app remained available for Roku and select TiVo users support for the HBO streaming app was formally sunset on December 17, 2020, when Roku replaced it with HBO Max. Subscribers of the linear HBO television service and HBO Now were able to migrate to HBO Max at no additional cost, although some providers did not immediately reach such agreements ( Amazon did not reach an agreement until mid-November, while Roku would not reach a deal until mid-December 2020). HBO Now was succeeded on by HBO Max and became deprecated soon after the latter's launch. As of February 2018, HBO Now had 5 million subscribers. Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now was available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu. Officially unveiled on March 9 and launched on Ap the service allows subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players. HBO Now (formally named HBO from July 2020) was an American subscription video on demand streaming service for premium television network HBO owned by WarnerMedia subsidiary Home Box Office, Inc. Monthly subscription through authorized distributor required to access contentĪpp replaced by HBO Max served as default HBO streaming platform for select digital marketplaces until December 2020 HBO Now website still available as of January 2021 Hope this gives some insight that will help you with your problem.( Chairman, WarnerMedia Studios & Networks Group)
Once I registered also through my iPhone, it sent the confirmation email and now my A TV, computer, and iPhone are all allowed to watch.
That immediately caused all the other devices to work properly - I believe it used that as a confirmation that it was me logging in - for some reason just signing up with the Apple TV alone wasn't enough to confirm my subscriptions (I never received any registration confirmations when I tried to sign up on A TV, even though it did let me watch the free trial for about a day). (I did use an email that is registered with my iTunes account, so it knows that it's me, but it's just not the same one that I use to sign into iTunes).
When I downloaded the app to my iPhone, it did prompt me to register and I entered a completely different email and password than my iTunes account. My Apple TV login actually stopped letting me have access after a day of the HBO trial (probably because I hadn't confirmed my email yet) so technically I was disconnected from that when I tried this solution as well - that could've made the difference. Gary, did you make sure to turn off the auto subscription in iTunes before doing this? You may also need to sign out of Apple TV.